photography studio: The Good, the Bad, and the Ugly

In my previous article you heard about how not to hire the wrong photographer.

You heard that hiring the wrong photographer can cost you time, money and the danger of the finish product not satisfying you.

So today I want to share 7 tips to employ the right photographer for your job.

Establish Your Project

Come Up with a description that is short but detailed, to describe your project. Contain a bullet list of all of the important areas of the undertaking. For instance:

Product is stainless steel

Product is very reflective

Product attracts dust

Product shows fingerprints

Pet photography understanding or pet friendly photographer

Must maintain a kitchen

5 photographs with at least 3 puppies (1 at every photograph )

Must be a hardwood uniquecapture.com/food-photography-service flooring

That right there, is a well as a short description would enable you to pinpoint the perfect photographer for your occupation.

Because Right away you know you need a product photographer. Why? Since if it comes down to requiring a commodity photographer who can deal with the metal product versus a pet photographer who has no product photography expertise, who would you like?

Better yet, ask yourself what's more significant. The pet or the product?

Print or File

Would you need printed photos or electronic files of the end product?

Not Every photographer is ok with supplying digital files. I know that sounds ridiculous in this technology era, but that is just how many feel.

If you need digital files then be sure the photographer offers which, otherwise you've got the wrong photographer.

Who What Where When, Sometimes Why?

When You supply your description into the photographer, and he/she doesn't understand the petition or the project at all, then you may not have the ideal person for the undertaking.

Think about it like this.

Let us Say you gave me a list of items which were important for a karate undertaking. If I did not know karate in any way, then would you hire me? Or would you hire me because I know karate.

But if you came to my website and read my advice about photographing action photography, or downloaded my free ebook on karate and photography, then immediately you know I understand it.

If you are hiring someone for a karate session, make certain they have karate photos within their portfolio, or in website articles.

It's A Website

Speaking of websites... Does the photographer you're hiring have a site? I sure hope so. Again, this is the technology era.

More so, does the site show blog or examples articles of similar endeavors?

By way of example, if you come to my site and look at my portfolio you may notice I photograph portraits of families, people and offer headshots.

Would you contact me for product photography? Well, maybe -- since I really do have products here and there in my website.

Would You contact me to get real estate? Well, perhaps -- because I really do architecture photography and also do have a"hidden" real estate portfolio.

Would you contact me to get a wedding? Probably not since I don't promote myself for weddings all -- anywhere on my site.

Now Look at my friend David's web site. He photos weddings, so do you contact for pet photography? I would not think so.

O suggestion number four is to be sure the photographer's website shows a Portfolio of whatever your job is about. Otherwise, move on.

Persona

Will your persona mesh or clash with the photographer's character?

For example, my buddy Mike's character is colorful and raw, and sometimes even vulgar. He'll even acknowledge that!

That persona doesn't prevent him from getting hired to picture weddings. In reality, that is part of his niche. People start looking for him. They look because of his personality to photograph their weddings.

Mike Attracts tattooed couples, and couples who match his vibrant personality. But looking at his own website, would you employ him to picture your new car? Well, possibly. But probably not. Most likely you'll send his website into your tattooed friend who is getting married. And that is what Mike would like you to do.

Knowledge

This is Easy to forget, particularly from a client standpoint. Photography is one of those jobs where anyone could be taught the fundamentals and then start working.

For example, a lot of college photographers (at least in New Jersey) are portrait stores where anybody off the street can find a job, be trained in a day and then be routed to college to photograph yearbook photos.

Do those photographers possess the knowledge to produce quality photos?

Or do those photographers just understand how to follow a step by step instruction supplied by the portrait shop.

If I build a crib, does this make me a master at building cribs? Or does this mean I am good at following instructions?

So Be certain the photographer you employ really does possess knowledge in photography. See exactly what the photographer is blogging about. Is it educational for you? Can the photographer provide workshops to other photographers? Has he composed any books? Or made any classes? What occurs if you Google his/her title?

Talent

Going together With knowledge, comes talent. Just because someone can understand photography, or just follow an instruction manual, does not mean that he/she is talented.

Make sure you review the photographer's portfolio and that you really love the job you see.

If you do not then what exactly makes you feel you will be pleased with what he could provide for you?

The last thing you need is to pay someone for bad outcomes.

Summing It Up

To sum this up, so you don't hire the wrong photographer for your job, consider these 7 things.

Define your project.

Know if you need a print or a digital file.

Make sure the photographer has a comprehension for the job.

Make sure that the photographer's site shows examples like your own project.

Make sure the photographer's persona meshes with yours.

Make sure the photographer has the knowledge you want them to possess.

Make sure the photographer has the ability that you need them to have.

If the photographer you are considering for your job doesn't match with those, then you may want to think about looking elsewhere.

As A photographer I'd rather turn down you and send you everywhere (with a real referral when I can) than to pretend I can provide you exactly what you need. Since then in the end you'll be unhappy and I'll only have your money. And you do not want, do you?