15 Terms Everyone in the product photographer Industry Should Know

In my previous article you heard about how to not hire the wrong photographer.

You learned that hiring the wrong photographer can cost you time, money and the danger of the end product not satisfying you.

So today I want to share 7 ideas to employ the perfect photographer for your job.

Establish Your Project

Come Up with a description that's short but detailed, to describe your project. Include a bullet list of all of the important areas of the project. For example:

Product is stainless steel

Product is very reflective

Product attracts dust

Product shows fingerprints

Pet photography comprehension or pet friendly photographer

Must be in a kitchen

5 photographs together with at least 3 dogs (1 at every photo)

Must be a hardwood flooring

That right there, is and a brief description will enable you to pinpoint the fantastic photographer for the occupation.

Because Right away you know you require a product photographer. Why? Because if it comes down to needing a product photographer who will handle the metallic merchandise versus a pet photographer that does not have any item photography experience, who would you like?

Better yet, ask yourself what is more important. The pet or this product?

Print or File

Do you need printed photos or digital files of the end product?

Perhaps not Every photographer is ok with supplying digital files. I know that sounds silly in this technology age, but that's just how some feel.

Should you require digital files then be sure the photographer offers that, otherwise you have the wrong photographer.

Who What Where When, Sometimes Why?

When You provide your description into the photographer, and he/she does not understand the petition or the job in any way, then you may not have the right person for your project.

Consider it this way.

Let us State you gave me a listing of items which were significant to get a karate undertaking. If I didn't know karate in any way, then would you employ me? Or would you hire me because I know karate.

But if you came to my site and read my advice about photographing action photography, or downloaded my free ebook on karate and photography, then right away you know I understand it.

If you're hiring somebody for a karate session, be sure they have karate photographs in their own portfolio, or in website content.

It's A Website

Speaking of sites... Does the photographer you are hiring have a site? I sure hope so. Again, this is the technology era.

More so, does the website show blog or examples articles of similar projects?

For instance, if you come to my site and look at my portfolio you may notice I photograph portraits of families, people and extend headshots.

Would you get me for product photography? Well, perhaps -- since I really do have products here and there on my own site.

Would You contact me to get real estate? Well, maybe -- because I really do design photography and also do have a"hidden" real estate portfolio.

Can you contact me to get a wedding? Probably not because I don't market myself for weddings all -- anywhere on my site.

Now Look at my friend David's website. He photographs weddings, so do you contact for pet photography? I wouldn't believe so.

O suggestion number four would be to be certain that the photographer's website shows a Portfolio of whatever your job is about. Otherwise, proceed.

Persona

Will your character mesh or clash with the photographer's persona?

For example, my friend Mike's character is raw and Click here to find out more vivid, and sometimes even vulgar. He will even admit that!

That character does not prevent him from getting hired to picture weddings. In reality, that's part of his market. Folks look for him. They search for his character to photograph their weddings.

Mike Attracts tattooed couples, and couples who match his vibrant personality. But looking at his site, would you employ him to picture your new vehicle? Well, possibly. But probably not. Most probably you'll send his site into your tattooed friend who's getting married. And that's what Mike wants you to perform.

Knowledge

This is Easy to forget, especially from a client standpoint. Photography is just one of those jobs where anyone can be taught the fundamentals and then start working.

For example, so many college photographers (at least in New Jersey) are portrait stores where anybody off the street can get work, be trained each day and then be routed to school to picture yearbook photos.

Do those photographers have the knowledge to create quality photographs?

Or do these photographers simply know how to follow a step-by-step instruction provided by the portrait store.

If I build a crib, does this make me a master at assembling cribs? Or does it mean I am good at following directions?

So Be certain the photographer you hire actually does have knowledge in photography. See exactly what the photographer is blogging about. Might it be informative for you? Can the photographer offer workshops for different photographers? Has he/she written any books? Or made any classes? What occurs if you Google his/her title?

Talent

Going along With knowledge, comes ability. Just because somebody can comprehend photography, or just follow an instruction manual, does not mean that he/she is talented.

Make sure that you review the photographer's portfolio and that you really love the job you see.

If you don't then what makes you think you will be pleased with what he/she can offer for you?

The very last thing you want is to pay someone for bad outcomes.

Summing It Up

To sum it up, so you don't employ the wrong photographer for the job, think about these 7 items.

Define your own project.

Know if you need a print or a digital file.

Make sure that the photographer has an understanding for the job.

Make sure the photographer's website shows examples like your project.

Make sure the photographer's persona meshes with yours.

Make sure the photographer has the knowledge you want them to have.

Make sure the photographer has the ability you want them to possess.

If the photographer you are considering for your job does not fit with those, then you may want to think about looking elsewhere.

As A photographer I'd rather turn you down and send you elsewhere (using a real referral when I could ) than to pretend I will provide you what you want. Because then ultimately you're going to be unhappy and I'll only have your money. And you do not want, do you?